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The Gatekeepers:
All About Agents and Editors-- Getting them, working with them, and growing
as a career author
With Andrea Campbell
This course is currently closed.
The Course Objectives
In order to succeed in this industry, you, the writer, must know it intimately
from all sides. If you were a clothing designer, you wouldn’t start without
creative talent, the right materials, and a pattern to guide you. If you opened
up a retail business, you wouldn’t expect to sell your products without knowing
how to produce or restock your merchandise; you wouldn’t open your doors without
having a business foundation or center from which to sell, and you wouldn’t try
operating without a market strategy or knowing the competition. So why would you
expect writing to be any different? Yet thousands of would-be authors do. The
buy into the philosophy that if I just pen a terrific book, then I will become
successful.
Well, craft is surely something all writers should work at and a beautiful book
can certainly open doors, but only those writers who know and understand the
business will stay on to succeed. Now if you want to write as a hobby or don’t
care to try to earn a living at this work, then this course will just be a
knowledge primer. But if you want to create and write for a living, then you
must learn the principles for this hard-knock business.
Experience Tells Me
I’ve taught online for many years. I’ve seen dozens of
students come and go with me at Painter’s Rock, Kiss of Death, Mediabistro, and
Absolute Write. And I wrote and specialize in a course that teaches writers how
to create a nonfiction book proposal from idea through to sales. I always tell
my students right off the bat to clear the decks. To make sure that they have
time to do the work, train themselves to think, and be able to focus enough to
complete the assignments.
Still, with all this preparation laid out, I am not surprised any longer by the
number of authors who don’t want to do the work. A large part of book selling is
market research. How these talented writers thought they could by-pass this
integral element, and still succeed is not funny. It’s sad. Sad because they
don’t stick around long enough to realize their goals. Then, again, I have had
the student who is hungry for information, accepts criticism like a champ, and
goes on to get a six-figure advance. Yes, a student of mine got what Publisher’s
Lunch calls a “very good deal” - that is a $100K + advance.
Now much of the work we do here in this e-course is also market-related. And,
yes, it is work and much is expected of you. To boot, a lot of what you’ll learn
is not clearly visible. That means, it is not something that is quantifiable on
paper. It is invisible knowledge. But it is not something that you cannot grasp
or do if you dig in. And in the end, you will take less hits, endure less
disappointment, and have the ability to succeed in the writing industry if you
stay and learn and stick with the program.
In his book, You Can Make It Big Writing Books, agent Jeff Herman says,
“There is no greater illusion for writers than thinking talent is what takes a
book from manuscript to store shelf. You may write like Papa Hemingway, spin a
yarn like Mark Twain, or tell a tale of two cities like the dickens. But in this
day of conglomerates, mergers and imprints, and bottom lines, even the masters
would have to learn the rules of the game.”
DURATION/TIME
4 weeks, lessons and assignments posted on a private forum; an
online “chat” one night a week to share questions and brainstorm
PRICE: $249.00
By the end of this course you will:
* Know how the publishing business works
* Know what the key players do and how to find them
* Know how to describe your product and its features
* Be able to do a market survey and assessment, and apply those skills over and
over to everything you do in the future
* Prepare business documents that help to position you for a sale
* Ride the wave of rejection with style and grace
* Learn brainstorming by yourself and with others
* See networking as a subtle tool
* Make yourself a dream client/writer/author
* Pave the way for your continuing career
SYLLABUS: Available after registration
Testimonials from a couple of Andrea’s students:
"Here is why I would work with you again, Andrea: you’re
lectures are straight-forward and helpful and so is your advice, and you are
respectful to your students. And I respect your advice because you’ve been
there. Remember I said that Dale Carnegie talked about earning the right to
speak? You have earned the right to teach."
-- Joyce Barton
"No amount of time
spent reading books and magazine articles about writing will duplicate what you
can learn from Andrea's one on one personal feedback.She offers candid,
professional,and truthful advice about your work.If your writing doesn't
improve, you're not paying attention."
-- Jan Shaffer on The
Gatekeepers class
"Helpful
and how! Making me sit down and put it to paper - the business part. I can
work and rework everything in my mind, but to see it in print, I found
out exactly where I was and how far - gulp! - I had to go."
--
Susan Laing on The Gatekeepers class
About
Publish That Book:
"I took Andrea Campbell's on-line course in fall 2005
because book proposals were so mystifying to me. Having worked as a freelance
magazine writer for almost 20 years, I certainly knew how to write a magazine
query. But the book proposal seemed like a whole other art form. And it is.
Andrea explained the different elements clearly--part business plan, part
summary, part writing showcase, part voodoo--and helped me master this strange
concoction. She was tough and demanding because she said agents and editors
would be. She was right. The proposal I crafted with Andrea's help and insight
earned me a top agent and a nice book contract with Broadway Books (a Doubleday
imprint). She also told us that if we crafted a good proposal, writing the book
would be so much easier. She was right there too. After I got my contract, I
wrote my memoir in only five months since I had a very specific and
well-thought-out guideline. My book, The Unlikely Lavender Queen: A Memoir of
Surprise Blossoming (I even came up with the title in her class) will be out in
May 2008."
-- Jeannie Ralston
Click on the text below to register:
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